SEO Audit Skill

A comprehensive SEO audit methodology that evaluates content for both traditional search engine optimization and modern AI/LLM visibility (GEO).

When to Use

• Auditing existing content for SEO performance
• Reviewing new content before publication
• Identifying optimization opportunities
• Assessing AI citation readiness
• Evaluating E-E-A-T signals
• Checking technical SEO elements

Audit Framework

Phase 1: Technical SEO Check

Evaluate foundational technical elements:

Page-Level Technical:

• URL structure (clean, descriptive, <60 chars)
• Title tag (50-60 chars, keyword in first 30)
• Meta description (150-160 chars, compelling CTA)
• H1 tag (single, matches topic)
• Header hierarchy (logical H1→H2→H3)
• Image alt text (descriptive, keyword-relevant)
• Internal links (contextual, relevant)
• External links (authoritative sources)

Site-Level Technical:

• HTTPS enabled
• Mobile-friendly
• Page speed (<1.8s mobile)
• Schema markup present
• XML sitemap inclusion
• robots.txt accessibility

Phase 2: Content Quality Assessment

Evaluate content depth and value:

Content Completeness:

Readability:

• Reading level (target: Grade 8-10)
• Paragraph length (2-3 sentences ideal)
• Sentence variety
• Scannable formatting (bullets, headers)
• Visual aids (images, tables, diagrams)

Phase 3: Keyword & Semantic Analysis

Assess keyword optimization:

Primary Keyword:

• Present in title tag
• In H1 and early H2s
• Natural density (0.5-1.5%)
• In meta description
• In first 100 words

Semantic Coverage:

• LSI keywords present
• Related entities covered
• Topic cluster alignment
• Question variations addressed
• Search intent match

Phase 4: E-E-A-T Evaluation

Assess Experience, Expertise, Authority, Trust signals:

Experience Signals:

• First-hand experience indicated
• Case studies/examples included
• Original data/research
• Process documentation

Expertise Signals:

• Author credentials visible
• Technical accuracy
• Comprehensive coverage
• Expert quotes/interviews

Authority Signals:

• Authoritative external citations
• Industry recognition
• Brand mentions
• Published research

Trust Signals:

• Contact information
• Privacy policy
• Editorial guidelines
• Reviews/testimonials
• Security indicators

Phase 5: AI/GEO Readiness

Assess content for LLM visibility:

Extractability:

• TL;DR or summary present
• Paragraphs <120 words
• Clear topic sentences
• Bullet lists for features
• Tables for comparisons
• FAQ section present

Fact-Density:

• Statistics with sources
• Specific numbers/dates
• Verifiable data points
• Expert quotes with attribution

Structure for AI:

• Question-based headers
• Direct answers near top
• Logical information hierarchy
• Schema markup (FAQPage, HowTo)

Output Format

SEO Audit Report

## SEO Audit Report

**Page:** [URL or filename]
**Date:** [Audit date]
**Overall Score:** X/100

### Executive Summary
[2-3 sentence overview of findings]

### Scores by Category

| Category | Score | Status |
|----------|-------|--------|
| Technical SEO | X/20 | [Good/Needs Work/Critical] |
| Content Quality | X/25 | [Good/Needs Work/Critical] |
| Keyword Optimization | X/15 | [Good/Needs Work/Critical] |
| E-E-A-T Signals | X/20 | [Good/Needs Work/Critical] |
| AI/GEO Readiness | X/20 | [Good/Needs Work/Critical] |

### Priority Issues (Fix First)

1. **[Issue]** - [Impact] - [Fix]
2. **[Issue]** - [Impact] - [Fix]
3. **[Issue]** - [Impact] - [Fix]

### Technical SEO Findings
[Detailed findings with specific recommendations]

### Content Quality Findings
[Detailed findings with specific recommendations]

### Keyword Analysis
[Primary keyword performance, semantic gaps]

### E-E-A-T Assessment
[Specific signals present/missing]

### AI Visibility Assessment
[GEO readiness score and improvements]

### Action Plan

**Immediate (This Week):**
- [ ] Action 1
- [ ] Action 2

**Short-term (This Month):**
- [ ] Action 1
- [ ] Action 2

**Ongoing:**
- [ ] Action 1
- [ ] Action 2

Scoring Guide

90-100: Excellent - Minor optimizations only 70-89: Good - Some improvements needed 50-69: Needs Work - Significant gaps to address Below 50: Critical - Major overhaul required

Quick Audit Option

For faster audits, focus on:

1. Title & Meta - Optimized, compelling?
2. H1 & Structure - Clear hierarchy?
3. Content Depth - Comprehensive?
4. E-E-A-T - Author/trust signals?
5. AI Ready - Extractable format?

Deliver top 5 issues with fixes.