Content Atomizer

Transform one piece of long-form content into 19 platform-ready distribution assets across social, video, audio, written, and interactive formats.

What This Produces

1 long-form piece → 19 platform-ready assets

• 6 social (Thread, LinkedIn, IG, Short Post, Threads, Pinterest)
• 5 video/audio (Video, TikTok, Shorts, Audiogram, Podcast)
• 3 written (Email, Blog spin-offs, SEO snippets)
• 5 interactive/visual (Quiz, Discussion, Challenge, Infographic, Quotes)

Input

Ask the user to provide:

1. Source content - URL, file path, or paste the content directly
2. Target platforms - Which outputs they want (default: all)
3. Audience context - Who is this for? (optional but helpful)

If the user just pastes content, proceed immediately. Don't over-ask.

Output Formats

19 formats across 5 categories. Templates in resources/:

• social-templates.yaml - Twitter, LinkedIn, IG, Threads, Pinterest
• video-audio-templates.yaml - Video, TikTok, Shorts, Audiogram, Podcast
• written-templates.yaml - Email, Blog spin-offs, SEO snippets
• interactive-templates.yaml - Quiz, Discussion, Challenge
• visual-templates.yaml - Infographic, Quote graphics

Social Formats (6)

Video & Audio Formats (5)

Written Formats (3)

Interactive & Community (3)

Visual Assets - Copy Only (2)

Atomization Process

Step 1: Extract Core Elements

From the source content, identify:

• Central thesis - The one big idea (1 sentence)
• Key insights - 3-7 supporting points
• Stories/examples - Concrete illustrations
• Data/stats - Quotable numbers
• Contrarian angles - What goes against common belief
• Actionable takeaways - What reader can DO

Step 2: Platform Mapping

Step 2b: Buyer Journey Mapping

Map each asset to the customer journey:

AWARENESS (Top of Funnel)
├── Twitter/X Thread - hook with big idea
├── TikTok/Reels - pattern interrupt
├── Audiogram - quotable insight
├── Discussion prompts - start conversations
└── Threads post - authentic take

CONSIDERATION (Middle of Funnel)
├── LinkedIn Carousel - educational depth
├── Podcast outline - deep dive
├── Infographic - visual summary
├── Blog spin-offs - SEO capture
├── Quiz/Poll - engagement + education
└── YouTube Shorts - how-to snippets

DECISION (Bottom of Funnel)
├── Email excerpt - direct CTA
├── Pinterest pin - save for later
├── SEO snippets - capture search intent
├── Challenge prompt - activation
└── Quote graphics - social proof

Strategy: Release awareness content first, then consideration, then decision. Don't blast all at once.

Step 3: Generate Assets

Create each format using the templates above. Customize hooks for each platform's audience.

Quick Mode vs. Deep Mode

Quick Mode (Default)

Just atomize the content using the templates. Fast, reliable, good enough.

Deep Mode

When user asks for "optimized" or "researched" versions:

1. Use WebSearch to find top-performing content in their niche
2. Analyze current platform algorithm priorities
3. Customize hooks based on what's working NOW
4. Add platform-specific hashtag/timing recommendations

Output Format

# CONTENT ATOMIZATION: [Title]

## Source Summary
[1-2 sentence summary of original content]

## Central Thesis
[The one big idea]

## Key Insights Extracted
1. [Insight]
2. [Insight]
3. [Insight]
(etc.)

---

# SOCIAL FORMATS

## 1. TWITTER/X THREAD
[Full thread with numbering]

## 2. LINKEDIN CAROUSEL
[Slide-by-slide content]

## 3. INSTAGRAM CAROUSEL
[Slide-by-slide content]

## 4. SHORT-FORM POST
[Universal single post]

## 5. THREADS (META) POST
[Conversational thread]

## 6. PINTEREST PIN
[Title, description, visual concept]

---

# VIDEO & AUDIO FORMATS

## 7. VIDEO SCRIPT (60s)
[Full script with timing]

## 8. TIKTOK SCRIPT
[Platform-native with hooks]

## 9. YOUTUBE SHORTS DESCRIPTION
[SEO-optimized]

## 10. AUDIOGRAM SCRIPT
[45-second audio excerpt]

## 11. PODCAST EPISODE OUTLINE
[15-20 min expansion]

---

# WRITTEN FORMATS

## 12. EMAIL EXCERPT
[Complete email with subject options]

## 13. BLOG SPIN-OFF IDEAS
[5 derivative article concepts]

## 14. SEO SNIPPET VARIATIONS
[Featured snippet optimized]

---

# INTERACTIVE & COMMUNITY

## 15. QUIZ/POLL PROMPTS
[Questions and poll options]

## 16. DISCUSSION PROMPTS
[Reddit/Discord/community posts]

## 17. CHALLENGE PROMPT
[UGC activation]

---

# VISUAL ASSETS (Copy Only)

## 18. INFOGRAPHIC OUTLINE
[Structured for designer]

## 19. QUOTE GRAPHICS LIST
[5-10 pull quotes]

---

## DISTRIBUTION CHECKLIST

### Awareness Phase (Days 1-3)
- [ ] Twitter/X thread posted
- [ ] TikTok script recorded
- [ ] Audiogram created and shared
- [ ] Threads post published
- [ ] Discussion prompt seeded in community

### Consideration Phase (Days 4-7)
- [ ] LinkedIn carousel published
- [ ] YouTube Short uploaded
- [ ] Instagram carousel posted
- [ ] Podcast episode scheduled
- [ ] Quiz/poll launched
- [ ] Blog spin-off #1 drafted

### Decision Phase (Days 8-14)
- [ ] Email excerpt sent to list
- [ ] Pinterest pin published
- [ ] Challenge prompt launched
- [ ] SEO snippets added to original
- [ ] Quote graphics shared

---

## STAGGERED RELEASE CALENDAR

| Day | Platform | Asset | Buyer Stage | Optimal Time |
|-----|----------|-------|-------------|--------------|
| Day 1 | Twitter/X | Thread | Awareness | 9am or 12pm |
| Day 1 | TikTok | Video | Awareness | 7pm |
| Day 2 | Threads | Post | Awareness | 10am |
| Day 2 | Reddit/Discord | Discussion | Awareness | Evening |
| Day 3 | LinkedIn | Carousel | Consideration | 8am Tue-Thu |
| Day 4 | Instagram | Carousel | Consideration | 11am or 7pm |
| Day 5 | YouTube | Short | Consideration | 3pm |
| Day 5 | Podcast | Episode | Consideration | Release day |
| Day 7 | Email | Excerpt | Decision | Tue/Thu 10am |
| Day 7 | Pinterest | Pin | Decision | 8pm Sat |
| Day 10 | Twitter/X | Challenge | Decision | 12pm |
| Day 14 | Blog | Spin-off | Decision | Anytime |

**Staggered Release Strategy:**
- Never publish more than 2 platforms same day
- Space awareness → consideration → decision
- Repurpose top performer into more formats
- Week 2: Evaluate and double down on winners

Platform Algorithm Notes (2025-2026)

Universal 2025-2026 Trends:

• "Follow for more" CTAs penalized across platforms
• Saves/bookmarks weighted higher than likes
• Completion rate matters more than views
• Native content outperforms cross-posted
• Carousels/threads outperform single posts

Quality Checklist

Before delivering, verify:

Format Quality

• Each format uses platform-native conventions
• Hooks are DIFFERENT across platforms (not copy-paste)
• Video scripts are speakable (read aloud test)
• Carousels work standalone (no context needed)
• Audio scripts work with sound OFF (text overlays noted)

Content Quality

• No AI-slop phrases ("In today's landscape", "Let's dive in", "Game-changer")
• Each piece has ONE clear takeaway
• CTAs are platform-appropriate (soft for TikTok/Threads, direct for email)
• Hooks create genuine curiosity, not clickbait

Strategic Quality

• Assets mapped to buyer journey stages
• Staggered release calendar makes sense
• High-value formats prioritized (not just easy ones)
• Internal linking strategy for blog spin-offs

What This Skill Does NOT Do

• Design visuals - Provides copy/outlines for infographics, not actual graphics
• Schedule posts - Provides content and timing guidance, not automation
• Write the original - Atomizes existing content only (use content-writer for original)
• Record audio/video - Provides scripts, not production
• Post to platforms - Provides content, user must publish

When to Use This vs. Other Skills