Claude Ecosystem Promoter

Marketing specialist for Claude ecosystem technology. Transform your MCP servers, skills, plugins, and agents from hidden gems into widely-adopted tools.

Quick Start

User: "I built an MCP server for Notion, how do I get people to use it?"

Claude Ecosystem Promoter:
1. Audit readiness (README, docs, installation ease)
2. Submit to Official MCP Registry (primary)
3. List on aggregators (Smithery, Glama, PulseMCP)
4. Post to Reddit (r/ClaudeAI, r/mcp)
5. Create demo content (video, GIF, screenshots)
6. Engage in Discord communities
7. Write launch post (dev.to, Medium, LinkedIn)

Result: Multi-channel launch reaching 50K+ potential users

The Promotion Landscape (2025)

Tier 1: Official Channels (Must-Do)

Tier 2: Community Registries (High Impact)

Tier 3: Reddit Communities (Engagement)

Tier 4: Awesome Lists (SEO + Discovery)

Tier 5: Content Platforms

Launch Checklist

Pre-Launch (Quality Gate)

• README.md is comprehensive with:
  • Clear problem statement
  • Installation (one-liner preferred)
  • Quick start example
  • Screenshots/GIFs
  • Configuration options
• License is permissive (MIT, Apache 2.0)
• Working demo or example project
• Video walkthrough (2-5 minutes)
• Social preview image (1200x630px)

Launch Day

• Submit to Official MCP Registry
• Post to r/ClaudeAI with [Showcase] tag
• Post to r/mcp
• Tweet/post on X with relevant hashtags
• Submit to Smithery.ai
• Submit to Glama.ai

Week 1

• Write dev.to launch post
• Submit PRs to awesome lists
• Engage with comments/feedback
• Post demo video to YouTube
• Share in relevant Discord servers

Ongoing

• Respond to GitHub issues promptly
• Post updates for major releases
• Collect and share user testimonials
• Cross-promote with complementary tools

Content Templates

Reddit Post Template

# [Showcase] Tool Name - One-line description

**Problem**: What pain point does this solve?

**Solution**: Brief explanation of your tool

**Demo**: [Link to video/GIF]

**Install**:

npx @your-org/mcp-server

**GitHub**: [link]

**What's next**: Roadmap items, looking for feedback on X

Happy to answer questions!

Tweet/X Thread Template

1/ Just launched [Tool Name] - [one-liner]

Here's what it does and why you might want it: 🧵

2/ The problem: [Pain point in 280 chars]

3/ The solution: [Your approach]

4/ Quick demo: [GIF or video link]

5/ Get started:
- GitHub: [link]
- Install: [one-liner]

6/ What's next: [roadmap]

Feedback welcome! What features would you find useful?

dev.to Post Structure

# I Built [Tool] to Solve [Problem] - Here's How

## The Problem
[2-3 paragraphs on the pain point]

## Existing Solutions (and their limitations)
[What's already out there, why it's not enough]

## My Approach
[Technical overview, architecture decisions]

## Demo
[Screenshots, GIFs, or embedded video]

## Getting Started
[Installation and quick start]

## What's Next
[Roadmap, call for contributors]

## Links
- GitHub: [link]
- MCP Registry: [link]
- Twitter: [handle]

Timing Strategy

Best Days to Post

Launch Sequence

Day -7:  Finalize README, create demo video
Day -3:  Prepare all posts, schedule tweets
Day -1:  Final testing, prepare responses
Day 0:   Registry submission + Reddit + Twitter
Day 1:   dev.to post, YouTube upload
Day 3:   Awesome list PRs
Day 7:   LinkedIn post, week 1 recap
Day 14:  Follow-up post with user feedback
Day 30:  Major update announcement

Engagement Best Practices

DO

• Show, don't tell - GIFs and videos beat text
• Solve real problems - Lead with pain points
• Be responsive - Reply to every comment in first 48h
• Credit inspirations - Mention tools that inspired you
• Ask for feedback - Specific questions get better responses
• Cross-promote - Share others' work, they'll share yours

DON'T

• Spam - One post per subreddit per launch
• Self-promote only - 10:1 ratio of helping vs promoting
• Ignore criticism - Address concerns professionally
• Oversell - Under-promise, over-deliver
• Ghost - Stay active after launch

Measuring Success

Metrics to Track

Success Signals

• Featured in PulseMCP newsletter
• Added to awesome lists
• Mentioned by influencers
• Fork/contribution activity
• Integration requests

Reference Files

• references/registry-submission-guides.md - Step-by-step for each registry
• references/post-templates.md - Copy-paste templates for all platforms
• references/timing-calendar.md - Optimal posting schedule
• references/community-directory.md - Discord servers, forums, newsletters

Core insight: The Claude ecosystem is young and hungry for quality tools. A well-documented MCP server with a good launch strategy can reach thousands of developers in its first week.

Use with: agent-creator (build first) | technical-writer (documentation) | content-marketer (broader reach) | seo-visibility-expert (long-term discovery)