SEO Audit

Purpose

Conduct comprehensive SEO audits of websites using Screaming Frog SEO Spider CLI, covering the following areas:

1. SEO History Check

   • Google Trust (DR, UR, Backlinks, Ref. Domains)
   • Organic Search (Total Keywords, Organic Traffic)
   • Branding
   • Content Penalty
   • Backlink Penalty
   • Citation

2. Security & Site Info

   • Site Security (SSL, Domain Redirect, CMS Version, CMS Child Theme, CMS Theme Version, CMS Plugin Version)
   • Site Basics (Favicon, Website Name, Alternate Website Name, Tagline, Title Separator, Site image, Site Language, Time zone)
   • Site Representation (Organisation Name, Alternate Organisation Name, Organisation Logo, Other Social Profiles)

3. Business Trust Page

   • Privacy Policy Page
   • Terms & Conditions Page
   • About Page
   • Contact Page
   • Team Page
   • Testimonials Page
   • FAQs Page

4. Site Crawling

   • XML Sitemap
   • XML Sitemap on Google Search Console
   • HTML Sitemap
   • Set Noindex to No-Target Pages (Low-Quality Content Types, Low-Quality Archives/Categories/Tags)
   • Pages aren't Indexed (GSC)

5. Page Structure & Metadata

   • Meta Tags (Meta Title, Meta Description, URL)
   • Featured Images
   • Schema Markup
   • Heading HTML Tags

6. Link Structure

   • Internal Linking (Home Page, Landing Pages, Top Navigation, Footer, Contextual, Widget)
   • Internal Broken Link (301 Permanent Redirect, 302 Temporary Redirect, 404 Not Found)
   • External Broken Link

7. User Experience

   • Core Web Vitals
   • Page Speed
   • Mobile Friendly / Website Responsive

8. Image

   • Image Data (Filename, Title)
   • Image Alt Text (Missing Alt Text, Alt Text Over 100 Characters)
   • Image File Size (Over 100 KB, Next-Gen Format WebP)
   • Redirect Image URL to Content

9. Online Reputation Management

   • Google Business Profile
   • Social Profiles (Facebook Page, X/Twitter, LinkedIn)

Follow the Instructions, Execute the Workflow, based on the Cookbook to perform the SEO audit based on user requests.

Variables

ENABLE_SCREAMING_FROG_CLI: false ENABLE_GOOGLE_SHEETS_MCP: false ENABLE_GOOGLE_DRIVE_MCP: false ENABLE_PULSE_FETCH_MCP: false ENABLE_PLAYWRIGHT_MCP: false ENABLE_ZOHO_PROJECTS_MCP: false ENABLE_AHREFS_MCP: false ENABLE_GSC_MCP: false

GSC_SITE_URL: https://www.example.com/

GOOGLE_SHEETS_SPREADSHEET_ID: your_google_sheets_spreadsheet_id GOOGLE_SHEETS_WORKSHEET_NAME: examle_worksheet_name INPUT_CELLS_RANGE: A1:A10 OUTPUT_CELLS_RANGE: B1:B10 CSV_FILE_PATH: /path/to/your/file.csv

PULSE_FETCH_URLS[]: [url_1, url_2, ...] PLAYWRIGHT_URL: your_playwright_url

ZOHO_PROJECTS_PROJECT_ID: your_zoho_projects_project_id ZOHO_PROJECTS_TASK_ID: your_zoho_projects_task_id

Instructions

• Based on the user's request, follow the Cookbook to determine which tool to use.

Workflow

1. Understand the user's request.
2. READ: .md file in /.claude/skills/seo-audit/tools/ to understand our toolings.
3. Follow the Cookbook to determine which tool to use.
4. Execute the tools based on the user's request.

Cookbook

Page Structure & Metadata

• IF: the user requests an SEO audit for page structure and metadata.
• THEN: Read and execute: .claude/skills/seo-audit/cookbook/page_structure_and_meta_data/page_structure_and_metadata.md
• EXAMPLE:
  • "Can you help me to seo audit this url page structure and metadata?"
  • "I want to run a seo audit for page structure and metadata."
  • "Audit page structure and metadata for this url."
  • "Please perform an SEO audit focusing on page structure and metadata."
  • "SEO Audit meta title, meta description, headings for this page."
  • "page structure and metadata sheet."

Pages aren't Indexed (GSC)

• IF: the user requests to check or export non-indexed pages from Google Search Console.
• THEN: Read and execute: .claude/skills/seo-audit/cookbook/pages-arent-indexed-gsc.md
• EXAMPLE:
  • "Get non-indexed pages from GSC"
  • "Export pages that aren't indexed to Google Sheets"
  • "Check indexing status for this site"
  • "Which pages aren't indexed in Google Search Console?"
  • "Pages aren't indexed sheet"
  • "List all pages not indexed by Google"
  • "Get indexing issues from GSC"

Set Noindex to No-Target Pages

• IF: the user requests to identify pages that should be set to noindex.
• THEN: Read and execute: .claude/skills/seo-audit/cookbook/set-noindex-to-no-target-pages.md
• EXAMPLE:
  • "Which pages should be noindexed?"
  • "Identify no-target pages for noindex"
  • "Find duplicate/thin content pages to noindex"