Marketing Content Guidelines

Structured framework for creating effective social media content for MYCURE healthcare products across all platforms.

When This Skill Activates

• Writing social media posts (Instagram, LinkedIn, Twitter, Facebook)
• Creating marketing campaigns or announcements
• Drafting product updates or feature releases
• Building community engagement content
• Developing educational healthcare content
• Planning content calendars

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The 4-Part Post Framework

Every social media post MUST include:

1. Hook (10-15 words) - Grab attention in <3 seconds
2. Body (contextual content) - Deliver value
3. CTA (call to action) - Direct next step
4. Hashtags (platform-specific count) - Improve discoverability

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Part 1: Hook (10-15 Words)

Purpose

• Visible without "see more" click (~125 characters for Instagram)
• Grab attention immediately
• Promise value or create curiosity
• Relate to body content

Hook Types

Question Hook:

"Ever feel like patient registration takes forever?"
"What if your clinic could reduce wait times by 40%?"
"How much time does your staff spend on manual data entry?"

Use for: Problem posts, educational content, engagement

Statistic Hook:

"73% of Philippine clinics still use paper records."
"Manual registration takes 15 minutes. With MYCURE, it takes 5."
"Healthcare professionals spend 40% of their time on paperwork."

Use for: Problem posts, industry insights, product value

Bold Statement Hook:

"Patient registration doesn't have to take 15 minutes."
"Your clinic deserves better than paper records."
"Paperwork shouldn't come between you and your patients."

Use for: Product value, industry leadership, motivation

Story Hook:

"Meet Dr. Santos. She used to spend 2 hours daily on admin work."
"Last year, Clinic A was drowning in paper. Today, they're fully digital."

Use for: Community building, testimonials, case studies

Hook Best Practices

DO:

• Keep under 125 characters (Instagram threshold)
• Use specific numbers (73%, 15 minutes, 5 patients)
• Ask questions your audience actually asks
• Test hooks with team before publishing

DON'T:

• Use clickbait or misleading hooks
• Promise value you don't deliver
• Use overly technical jargon
• Write hooks requiring context

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Part 2: Body (Contextual Content)

Body Structure Options

Option 1: Problem → Solution

[Hook about problem]

[Expand on problem with details/data]

[Introduce MYCURE as solution]

[Explain how MYCURE solves it]

[CTA]

Example:

Manual patient registration takes 15 minutes per patient. 📋

That's 12.5 hours per week for a clinic seeing 50 patients daily.
Time that could be spent on patient care.

MYCURE's Registration module changes this. ⚡

With auto-fill, real-time validation, and cross-module sync,
registration now takes just 5 minutes. That's 8.3 hours saved per week.

Less paperwork. More time for patients. 💙

Book a free demo: https://calendly.com/mycure/demo

Option 2: Feature → Benefit

[Hook about feature]

[Explain feature in detail]

[List key capabilities with checkmarks]

[Connect to user benefit]

[CTA]

Example:

MYCURE's Inventory module tracks stock across multiple locations in real-time. 📦

See exactly what's available at each clinic:
✅ Medicine quantities with lot numbers and expiry dates
✅ Automatic low-stock alerts
✅ Transfer requests between locations
✅ Complete audit trail for compliance

Never run out of critical medications. Never over-order. 💙

Learn more: mycure.md

Option 3: Educational

[Hook with educational promise]

[Teach concept or best practice]

[Provide actionable tips numbered/bulleted]

[Position MYCURE as tool to implement]

[CTA]

Example:

Want to reduce patient wait times? Here are 5 proven strategies: 📊

1. Pre-registration online (reduces intake time 60%)
2. Automated appointment reminders (reduces no-shows 40%)
3. Real-time queue management (improves flow)
4. Digital patient history (eliminates folder hunting)
5. Integrated billing (checkout in 2 minutes)

MYCURE implements all 5 strategies out of the box. 💙

See it in action: https://calendly.com/mycure/demo

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Part 3: CTA (Call to Action)

CTA Types

Primary CTA: Demo Booking

"See MYCURE in action. Book a free demo: https://calendly.com/mycure/demo"
"Ready to transform your clinic? Book a demo: https://calendly.com/mycure/demo"
"Experience MYCURE yourself: https://calendly.com/mycure/demo"

Use for: Product value posts, feature announcements, problem-solution

Secondary CTA: Website Visit

"Learn more at mycure.md"
"Explore all MYCURE modules: mycure.md"
"Visit mycure.md to see how it works"

Use for: Educational posts, industry leadership, feature overviews

Tertiary CTA: Engagement

"What's your biggest clinic management challenge? Let us know in the comments. 👇"
"Tag a healthcare professional who needs to see this!"
"Share this with your clinic team! 💙"

Use for: Community building, educational posts, conversation starters

CTA Placement

• After body content
• Before hashtags
• With clear spacing (line break before and after)

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Part 4: Hashtags

Required Hashtags (Every Post)

1. #MYCURE (always first)
2. #CMS (always second)

Platform-Specific Counts

Instagram: 8-10 hashtags

#MYCURE #CMS #HealthTech #ClinicManagement #HealthcareInnovation
#DigitalHealth #PhilippineHealthcare #EMR #HealthcareIT #MedTech

LinkedIn: 3-5 hashtags

#MYCURE #CMS #HealthTech #ClinicManagement #DigitalTransformation

Twitter: 2-3 hashtags

#MYCURE #CMS #HealthTech

Facebook: 5-8 hashtags

#MYCURE #CMS #HealthTech #ClinicManagement #PhilippineHealthcare
#DigitalHealth #EMR #HealthcareIT

Hashtag Library

Product/Technology: #HealthTech, #HealthcareIT, #MedTech, #DigitalHealth, #EMR, #HealthcareInnovation, #ClinicManagement

Location: #PhilippineHealthcare, #PhilippineClinics, #ManilaClinics, #HealthcarePH

Audience: #HealthcareProfessionals, #Doctors, #Nurses, #ClinicAdministrator

Topic: #PatientExperience, #HealthcareQuality, #MedicalRecords, #HealthcareManagement

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Platform-Specific Formatting

Instagram

Character Limits:

• Caption: 2,200 characters
• Hook visibility: ~125 characters before "see more"

Formatting:

• Double line breaks between sections
• 2-4 emojis throughout
• Bullet points using ✅ checkmarks
• Short paragraphs (2-3 lines max)

Example:

Ever feel like patient registration takes forever? ⏱️

Manual registration takes 15 minutes per patient.
That's 12.5 hours per week wasted on paperwork.

MYCURE changes this. ⚡

✅ Auto-fill patient information
✅ Real-time validation
✅ 5-minute registration
✅ 8+ hours saved per week

Less paperwork. More time for patients. 💙

Book a demo: https://calendly.com/mycure/demo

#MYCURE #CMS #HealthTech #ClinicManagement #DigitalHealth

LinkedIn

Character Limits:

• Post: 3,000 characters (optimal: 1,300)
• First 2 lines visible before "see more" (~150 characters)

Formatting:

• Minimal line breaks (single only)
• Professional tone, minimal emojis (1-2)
• Numbered lists for structure
• Longer paragraphs acceptable (3-4 lines)

Example:

Manual patient registration consumes 15 minutes per patient—12.5 hours weekly for clinics seeing 50 patients daily.

MYCURE's Registration module reduces this to 5 minutes through auto-fill, real-time validation, and cross-module synchronization. The result: 8.3 hours saved per week, redirected to patient care.

Key capabilities:
1. Automated patient information capture
2. Real-time data validation
3. Seamless EMR integration
4. Comprehensive audit trails

Transform your clinic operations. Book a demo: https://calendly.com/mycure/demo

#MYCURE #CMS #HealthTech #ClinicManagement #DigitalTransformation

Twitter

Character Limits:

• Tweet: 280 characters (including links, spaces)
• Links: ~23 characters (shortened by Twitter)

Formatting:

• No line breaks (displays as continuous text)
• Use threads for longer content
• Minimal emojis (1-2 max)
• Ultra-concise sentences

Example Single Tweet:

Manual registration: 15 min per patient. MYCURE: 5 min. That's 8+ hours saved weekly for a 50-patient clinic. Transform your workflow: mycure.md #MYCURE #CMS #HealthTech

Example Thread:

[1/3] Manual patient registration takes 15 minutes. For clinics seeing 50 patients daily, that's 12.5 hours per week on paperwork alone. #MYCURE #CMS

[2/3] MYCURE's Registration module cuts this to 5 minutes through auto-fill, validation, and EMR sync. Result: 8.3 hours saved weekly. #HealthTech

[3/3] Less paperwork, more patient care. See MYCURE in action: https://calendly.com/mycure/demo

Facebook

Character Limits:

• Post: 63,206 characters (optimal: 250-500)
• First ~480 characters visible before "see more"

Formatting:

• Mix of Instagram and LinkedIn style
• Moderate emojis (3-5)
• Bullet points or numbered lists
• Can be longer than Instagram

Example:

Manual patient registration takes 15 minutes per patient. ⏱️

For clinics seeing 50 patients daily, that's 12.5 hours per week spent on paperwork—time that could be dedicated to patient care.

MYCURE's Registration module transforms this process:

✅ Auto-fill patient information from previous visits
✅ Real-time data validation to prevent errors
✅ Cross-module sync with appointments, billing, and EMR
✅ 5-minute registration (down from 15)

The result? 8.3 hours saved per week. That's an entire workday back for patient care. 💙

See how MYCURE can transform your clinic: https://calendly.com/mycure/demo

#MYCURE #CMS #HealthTech #ClinicManagement #PhilippineHealthcare #DigitalHealth #EMR #HealthcareIT

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Content Pillar Strategy

Balanced content allocation:

1. Educational (30%) - Tips, best practices, how-tos
2. Product Value (25%) - MYCURE features, benefits, updates
3. Industry Leadership (20%) - Trends, insights, analysis
4. Community Building (15%) - Stories, testimonials, engagement
5. Health Awareness (10%) - Public health, wellness

Pillar 1: Educational (30%)

Purpose: Position MYCURE as thought leader while providing value

Post Ideas:

• "5 ways to reduce patient wait times"
• "How to improve clinic cash flow management"
• "Best practices for medical records organization"
• "Guide to FHISIS reporting compliance"

Tone: Helpful, informative, actionable

Pillar 2: Product Value (25%)

Purpose: Showcase MYCURE features and benefits

Post Ideas:

• Feature spotlights (Registration, Inventory, Billing modules)
• Before/After comparisons
• Time-saving calculations
• Integration highlights

Tone: Confident, data-driven, solution-focused

Pillar 3: Industry Leadership (20%)

Purpose: Demonstrate healthcare technology expertise

Post Ideas:

• Philippine healthcare trends analysis
• Digital transformation insights
• Government health policy impacts
• Technology adoption statistics

Tone: Professional, analytical, forward-thinking

Pillar 4: Community Building (15%)

Purpose: Foster relationships and trust

Post Ideas:

• Customer success stories
• Healthcare professional spotlights
• Behind-the-scenes MYCURE team
• Milestone celebrations

Tone: Warm, authentic, appreciative

Pillar 5: Health Awareness (10%)

Purpose: Contribute to public health education

Post Ideas:

• Health observance days (World Health Day, etc.)
• Vaccination reminders
• Wellness tips
• Disease prevention information

Tone: Caring, educational, community-focused

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Character Count Validation

Pre-Publishing Checklist

Instagram:

• Caption ≤ 2,200 characters
• Hook ≤ 125 characters (before "see more")
• 8-10 hashtags
• 2-4 emojis used
• Double line breaks between sections

LinkedIn:

• Post ≤ 3,000 characters (ideally 1,300)
• First 2 lines ≤ 150 characters
• 3-5 hashtags
• 1-2 emojis (professional tone)
• Numbered lists if using structure

Twitter:

• Tweet ≤ 280 characters (including link)
• 2-3 hashtags
• 1-2 emojis max
• Thread format if >280 characters needed

Facebook:

• Post 250-500 characters (optimal engagement)
• First 480 characters compelling
• 5-8 hashtags
• 3-5 emojis

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Brand Voice Standards

MYCURE Voice Attributes

Professional, Not Clinical

• Sound knowledgeable without being intimidating
• Use accessible language for healthcare topics
• Avoid excessive medical jargon

Confident, Not Arrogant

• State benefits clearly without exaggeration
• Use data to support claims
• Focus on user success, not just product features

Empathetic, Not Patronizing

• Acknowledge healthcare challenges
• Respect users' time and expertise
• Offer solutions, not lectures

Modern, Not Trendy

• Use contemporary language
• Avoid slang or excessive casualness
• Professional emoji use (meaningful, not decorative)

Tone Examples

✅ Good:

"Manual registration takes time you don't have. MYCURE gets patients
checked in 3x faster, so you can focus on care."

❌ Too Clinical:

"Optimize patient intake workflows through digitized data capture
methodologies to enhance operational efficiency metrics."

❌ Too Casual:

"OMG registration is such a pain!! 😱 But like, MYCURE makes it soooo
easy, you'll literally love it! 🔥💯"

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Content Calendar Planning

Weekly Posting Schedule

Monday: Educational (Pillar 1)

• Start week with value-driven content
• How-to guides, tips, best practices

Wednesday: Product Value (Pillar 2)

• Mid-week feature spotlight
• Use cases, success metrics

Friday: Community Building (Pillar 4)

• End week with engagement
• Stories, testimonials, questions

Alternate: Industry Leadership (Pillar 3) and Health Awareness (Pillar 5)

• Rotate Tuesdays/Thursdays
• Trend analysis, health observances

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Performance Metrics

Track for Each Post

Engagement Rate:

• Likes + Comments + Shares / Followers × 100
• Target: 2-5% (Instagram), 1-3% (LinkedIn)

Click-Through Rate:

• Link Clicks / Impressions × 100
• Target: 1-3% for demo CTAs

Conversion Tracking:

• Demo bookings from social
• Website visits from social
• Attribution via UTM parameters

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Quick Reference Checklist

Before publishing ANY post:

• Hook: 10-15 words, <125 characters
• Body: Delivers on hook promise
• CTA: Clear next step with link (if applicable)
• Hashtags: Platform-appropriate count, #MYCURE #CMS first
• Character count: Within platform limits
• Formatting: Platform-specific (line breaks, emojis)
• Brand voice: Professional, confident, empathetic
• Proofread: No typos, grammar errors
• Link test: All URLs work correctly
• Visual: Image/video attached (if applicable)
• Content pillar: Aligned with strategy balance

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Resources

Full Documentation:

• MARKETING_POST_FRAMEWORK.md - Complete framework with examples

Tools:

• Character Counter: https://wordcounter.net/
• Hashtag Analytics: Later, Hashtagify
• Link Shortener: Bitly (for Twitter)
• Schedule: Buffer, Hootsuite, Later

Brand Assets:

• Logo files: products/mycure/brand/assets/
• Brand colors: See VISUAL_IDENTITY.md
• Brand voice: See BRAND_VOICE.md

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Summary

Every MYCURE post follows:

1. Hook (grab attention <125 chars)
2. Body (deliver value, specific to pillar)
3. CTA (direct action with link)
4. Hashtags (#MYCURE #CMS + 6-8 more)

Content balance:

• 30% Educational
• 25% Product Value
• 20% Industry Leadership
• 15% Community Building
• 10% Health Awareness

Platform optimization:

• Instagram: Visual, double spacing, 8-10 hashtags
• LinkedIn: Professional, numbered lists, 3-5 hashtags
• Twitter: Concise, thread for longer, 2-3 hashtags
• Facebook: Detailed, mixed formatting, 5-8 hashtags

Remember: Consistency builds trust. Post regularly (3x/week minimum), maintain brand voice, and always provide value before asking for action.