NestMind Marketing Skill

Core Positioning

The Two Problems NestMind Solves

Problem 1: Scattered Knowledge YouTube videos you meant to watch again. Bookmarks buried in folders you forgot existed. Notes scattered across apps. Your knowledge lives in a dozen different places, and none of them talk to each other.

Problem 2: Privacy Exploitation The apps that promise to organize your life have a hidden cost: you become the product. They track what you save, analyze what you search, and profile what you read. They use it to train AI models and target ads.

The NestMind Promise

"One home for everything you save. Find it by meaning, not memory. Keep it truly private."

The NestMind Value Proposition

Primary Hook (Lead With This)

"Stop app-hopping. Your bookmarks, videos, and todos belong in one place."

NestMind unifies scattered knowledge — bookmarks, YouTube videos, todos — into a single searchable library with AI that understands meaning, not just keywords. All processing happens on-device. No tracking. No data collection. Ever.

The Core Insight

People don't need another app that stores things. They need ONE app that replaces four. Safari bookmarks + YouTube saves + Notes + Reminders = fragmented mess. NestMind = unified, searchable, private.

Messaging Hierarchy

1. Hero Message: One home for everything (unification/consolidation)
2. Supporting: Find by meaning, not keywords (semantic search + NestAI)
3. Supporting: Truly private — on-device AI, no tracking (privacy)
4. Supporting: Tasks connected to knowledge (Smart Todos)

Positioning Framework

The Transformation

Competitive Differentiation

Target Personas

1. Knowledge Worker — Saves research, tutorials, industry articles. Tired of app-hopping between Safari, YouTube, Notes.
2. Lifelong Learner — Saves educational content, YouTube tutorials. Wants to actually find and use what they save.
3. Privacy-Conscious User — Distrusts Pocket/Notion/Evernote data practices. Wants on-device processing.

Homepage Structure

Above the Fold (Critical)

Headline: Focus on unification and the end to app-hopping

• ✅ "Your bookmarks, videos, and todos. Finally in one place."
• ✅ "Stop app-hopping. Start finding."
• ✅ "One home for everything you save."
• ❌ "Save everything. Find anything." (too generic — could be any app)

Subheadline: The "how" + privacy in one sentence

• "NestMind brings your scattered knowledge together. Find anything by meaning — not keywords. All AI runs on your device. Private by design."

Visual: Phone mockup showing unified library (bookmarks + videos + todos visible)

CTA: Single, clear action

• "Download Free" with iOS badge (post-launch)
• "Try Free for 14 Days" (if emphasizing trial)

Section Order (Recommended)

1. Hero: Unification hook + CTA
2. Problem: "Sound familiar?" — scattered knowledge, can't find anything
3. Solution: One home + AI search + privacy (3-column layout)
4. Features: Deeper dive on Bookmarks, Videos, Todos, NestAI
5. Privacy: The "other apps spy on you" message
6. Social Proof: Testimonials, numbers (when available)
7. Pricing: Transparent pricing section
8. Final CTA: Repeat the primary action

What to Improve on Current Site

1. Move the Vision page copy to the homepage — "scattered knowledge" message is powerful but buried
2. Add pricing section — transparency builds trust
3. Show the unified experience — one screenshot showing bookmarks, videos, todos together
4. Emphasize NestAI — "ask questions about your saved content" is a differentiator
5. Add social proof — even TestFlight testimonials help

Copywriting Principles

Voice & Tone

• Confident but not arrogant: "We built this because we needed it"
• Clear, not clever: Explain benefits in plain language
• Warm, not corporate: Write like a person, not a company

Power Words for NestMind

Copy Length Guidelines

• Headlines: 5-10 words
• Subheadlines: 15-25 words
• Feature descriptions: 2-3 sentences max
• CTA buttons: 2-4 words

Feature Pages Strategy

Structure Each Feature Page

1. Headline: Benefit-focused, not feature-focused
2. The Problem: What pain does this solve?
3. The Solution: How NestMind fixes it
4. How It Works: Visual demonstration
5. CTA: Drive to download

Feature Headlines (Good vs Bad)

Social Proof Strategies

What to Include (When Available)

1. User testimonials: Real names, real photos, specific outcomes
2. Numbers: "5,000+ beta testers" or "10,000 bookmarks organized"
3. Press mentions: Logos from tech publications
4. App Store rating: Star rating + review count

How to Get Social Proof Early

1. Ask TestFlight users for testimonials via in-app prompt
2. Screenshot positive feedback from beta emails
3. Create case studies from power users
4. Track and display usage metrics

Pricing Page Best Practices

Transparency Builds Trust

• Show pricing clearly, no "contact us"
• Explain what's free vs Pro
• State the trial length prominently
• No hidden fees or gotchas

Suggested Structure

FREE
- Save bookmarks & videos
- Basic search
- Limited audio briefings

PRO ($3.99/month or $20/year)
- Unlimited audio briefings
- AI-powered semantic search
- Priority support
- All future features

Try Pro free for 14 days. No credit card required.

App Store Optimization (ASO)

Keywords to Target

Primary: knowledge management, audio briefings, save articles, read later Secondary: bookmark organizer, AI notes, privacy app, semantic search

App Store Description Structure

1. First line: Hook with core benefit (audio)
2. Problem statement: Scattered bookmarks, no time to read
3. Solution: NestMind converts to audio
4. Key features: 3-5 bullet points
5. Privacy statement: On-device processing
6. CTA: Download free, try Pro

Common Marketing Mistakes to Avoid

1. Leading with privacy alone: Privacy supports the value prop; it's not the value prop itself. Lead with "unified home" or "find anything."
2. Feature lists instead of benefits: "Semantic search" means nothing to most users. Say "find by describing what you want."
3. Generic "save and organize" messaging: "Save everything. Find anything." doesn't differentiate from Raindrop/Notion.
4. Burying the best copy: The Vision page copy ("scattered knowledge") is powerful but hidden — move it to homepage.
5. Hiding pricing: Frustrates users and kills trust.
6. Too many CTAs: One primary action per page.
7. Not showing the unified experience: Show bookmarks + videos + todos together in one screenshot.

Post-Processing Pipeline (Mandatory)

After generating any content with this skill, apply these refinements in order:

1. Writing Style Rules — Eliminate AI patterns, fix vocabulary, check em-dash usage

   • See ../writing-style/references/writing-rules.md

2. Typographic Sanitizer — Enforce professional typography, repair fragments, validate output

   • See ../typographic-sanitizer/SKILL.md

Both passes are required before any content is considered final.

Resources

For detailed examples and templates, see:

• references/homepage-copy-examples.md — Before/after homepage copy
• references/app-store-templates.md — App Store listing templates
• references/competitor-analysis.md — How competitors position themselves