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Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.

Install Skill

1Download skill
2Enable skills in Claude

Open claude.ai/settings/capabilities and find the "Skills" section

3Upload to Claude

Click "Upload skill" and select the downloaded ZIP file

Note: Please verify skill by going through its instructions before using it.

SKILL.md

name ckm:brand
description Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.
argument-hint [update|review|create] [args]
metadata [object Object]

Brand

Brand identity, voice, messaging, asset management, and consistency frameworks.

When to Use

  • Brand voice definition and content tone guidance
  • Visual identity standards and style guide development
  • Messaging framework creation
  • Brand consistency review and audit
  • Asset organization, naming, and approval
  • Color palette management and typography specs

Quick Start

Inject brand context into prompts:

node scripts/inject-brand-context.cjs
node scripts/inject-brand-context.cjs --json

Validate an asset:

node scripts/validate-asset.cjs <asset-path>

Extract/compare colors:

node scripts/extract-colors.cjs --palette
node scripts/extract-colors.cjs <image-path>

Brand Sync Workflow

# 1. Edit docs/brand-guidelines.md (or use /brand update)
# 2. Sync to design tokens
node scripts/sync-brand-to-tokens.cjs
# 3. Verify
node scripts/inject-brand-context.cjs --json | head -20

Files synced:

  • docs/brand-guidelines.md → Source of truth
  • assets/design-tokens.json → Token definitions
  • assets/design-tokens.css → CSS variables

Subcommands

Subcommand Description Reference
update Update brand identity and sync to all design systems references/update.md

References

Topic File
Voice Framework references/voice-framework.md
Visual Identity references/visual-identity.md
Messaging references/messaging-framework.md
Consistency references/consistency-checklist.md
Guidelines Template references/brand-guideline-template.md
Asset Organization references/asset-organization.md
Color Management references/color-palette-management.md
Typography references/typography-specifications.md
Logo Usage references/logo-usage-rules.md
Approval Checklist references/approval-checklist.md

Scripts

Script Purpose
scripts/inject-brand-context.cjs Extract brand context for prompt injection
scripts/sync-brand-to-tokens.cjs Sync brand-guidelines.md → design-tokens.json/css
scripts/validate-asset.cjs Validate asset naming, size, format
scripts/extract-colors.cjs Extract and compare colors against palette

Templates

Template Purpose
templates/brand-guidelines-starter.md Complete starter template for new brands

Routing

  1. Parse subcommand from $ARGUMENTS (first word)
  2. Load corresponding references/{subcommand}.md
  3. Execute with remaining arguments