San Watsadu (สรรวัสดุ) Brand Styling

Overview

To access San Watsadu's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, San Watsadu brand, visual formatting, visual design, construction materials, Thailand, Thai brand

Tagline: สรร ทดสอบ ไว้ใจได้ (Curated. Tested. Trusted.)

Brand Guidelines

Colors

Primary Colors:

• Forest Green: #2C5F2D - Growth, stability, trust, natural materials. Use for primary brand color, headers, calls-to-action
• Warm Clay: #D4A574 - Earthiness, craftsmanship, warmth, local materials. Use for accents, highlights, warmth in designs

Secondary Colors:

• Steel Gray: #6B7280 - Professionalism, strength, modern materials. Use for supporting text, borders, neutral backgrounds
• Clean White: #FFFFFF - Clarity, transparency, simplicity. Use for backgrounds, breathing room, digital interfaces
• Deep Charcoal: #1F2937 - Sophistication, strength, premium quality. Use for primary text, strong statements, premium products

Accent/Utility Colors:

• Alert Red: #DC2626 - Warnings, urgent actions
• Success Green: #10B981 - Confirmations, positive actions
• Info Blue: #3B82F6 - Information, links, interactive elements

Typography

Primary Font (Body Text):

• Noto Sans Thai + Noto Sans - Clean, modern, excellent Thai language support
• Use for body text, general content, website, apps
• Professional, highly readable, works across digital and print

Heading Font:

• Prompt (Thai) + Inter - Bold, modern, designed for Thai language
• Use for headers, titles, emphasis
• Strong visual hierarchy, friendly yet professional

Language

• Primary Language: Thai (standard Thai for website, respect for regional dialects)
• First Store Location: กุมภวาปี, อุดรธานี (Kumphawapi, Udon Thani)
• Domain: sanwatsadu.com

Features

Smart Font Application

• Applies Prompt font to headings
• Applies Noto Sans Thai to body text
• Automatically handles Thai language rendering
• Preserves readability across all systems

Text Styling

• Headings: Prompt Bold
• Body text: Noto Sans Thai
• Smart color selection based on background
• Preserves text hierarchy and formatting

Color Application

• Primary actions and headers use Forest Green (#2C5F2D)
• Accents and highlights use Warm Clay (#D4A574)
• Text uses Deep Charcoal (#1F2937) on light backgrounds
• Maintains visual warmth while staying professional

Design Principles

• Clarity Over Complexity: Every design choice should serve the user's understanding
• Breathing Room: White space is not wasted space—it creates calm and focus
• Consistent Visual Hierarchy: Users should immediately know what's important
• Warm Technology: Digital doesn't mean cold. Bring humanity into every interface
• Accessible for All: High contrast, readable fonts, clear labels for everyone

Brand Personality

The Friendly Neighborhood Expert

Warm, approachable, patient, and genuinely invested in success. Welcoming, knowledgeable, supportive, humble, community-focused.

The Modern Innovator

Smart, transparent, efficient, and forward-thinking. Innovative, data-informed, user-centric.

Voice Guidelines

We ARE:

• Clear and Direct
• Warm and Welcoming
• Confident and Honest
• Helpful and Educational
• Respectful of Time

We are NOT:

• Overly Technical
• Salesy or Pushy
• Overly Formal
• Dismissive
• Trendy for the Sake of It

Technical Details

Font Management

• Uses system-installed Noto Sans Thai and Prompt fonts when available
• Provides automatic fallback to system sans-serif fonts
• Excellent Thai language support
• For best results, pre-install Noto Sans Thai, Noto Sans, Prompt, and Inter fonts

Color Application

• Uses RGB/HEX color values for precise brand matching
• Forest Green RGB: 44, 95, 45
• Warm Clay RGB: 212, 165, 116
• Deep Charcoal RGB: 31, 41, 55
• Maintains color fidelity across different systems