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learning-market-research

@pauljbernard/content
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Analyze competitive courses, industry trends, learner demand, pricing, and technology landscape for educational market positioning. Use when launching new courses, competitive analysis, or market validation. Activates on "market research", "competitive analysis", "course demand", or "pricing research".

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SKILL.md

name learning-market-research
description Analyze competitive courses, industry trends, learner demand, pricing, and technology landscape for educational market positioning. Use when launching new courses, competitive analysis, or market validation. Activates on "market research", "competitive analysis", "course demand", or "pricing research".

Learning Market Research

Research educational market opportunities, competitive landscape, demand signals, and positioning strategies.

When to Use

  • Launching new course/program
  • Competitive positioning
  • Pricing strategy
  • Market validation
  • Trend identification

Key Analyses

1. Competitive Course Analysis

  • Identify competing offerings
  • Feature comparison matrices
  • Pricing analysis
  • Review/rating analysis
  • Market share estimation

2. Learner Demand Assessment

  • Search volume trends
  • Social media signals
  • Job market demand
  • Skills gap reports
  • Enrollment data

3. Pricing Research

  • Price points by competitor
  • Willingness-to-pay surveys
  • Value-based pricing models
  • Freemium vs. paid analysis

4. Technology Landscape

  • Learning platform trends
  • Emerging ed-tech tools
  • Adoption rates
  • Integration capabilities

CLI Interface

/learning.market-research --topic "data science" --audience "professionals" --region "US"
/learning.market-research --competitive-analysis --competitors "Coursera,Udemy,LinkedIn"
/learning.market-research --demand --keyword "machine learning certification"

Output

  • Market opportunity report
  • Competitive positioning matrix
  • Demand forecasts
  • Pricing recommendations

Composition

Input to: /learning.needs-analysis, /curriculum.design, /learning.feasibility-study

Exit Codes

  • 0: Research complete
  • 1: Insufficient market data
  • 2: Invalid market segment