DevRel Analytics & Reporting

Measure program impact with data-driven metrics and reporting.

Skill Contract

Parameters

parameters:
  required:
    - report_type: enum[pulse, monthly, quarterly, annual]
    - metrics_focus: array[string]
  optional:
    - date_range: object{start, end}
    - comparison_period: enum[wow, mom, yoy]

Output

output:
  report:
    summary: object
    visualizations: array[Chart]
    insights: array[string]
    recommendations: array[Action]

Key Metrics Framework

AAARRRP Model for DevRel

Metrics by Category

Community Metrics

growth:
  - total_members
  - new_members_per_week
  - member_retention_30d

engagement:
  - daily_active_users
  - messages_per_day
  - questions_answered
  - response_time_avg

Content Metrics

reach:
  - page_views
  - unique_visitors
  - social_impressions

engagement:
  - time_on_page
  - scroll_depth
  - shares_and_saves

conversion:
  - cta_clicks
  - signups_from_content
  - doc_to_api_calls

Event Metrics

attendance:
  - registrations
  - show_up_rate
  - session_attendance

satisfaction:
  - nps_score
  - session_ratings
  - feedback_sentiment

business:
  - leads_generated
  - pipeline_influenced

Dashboard Structure

Executive Dashboard
├── North Star Metric (primary KPI)
├── Funnel Overview
├── Weekly Trends
└── Key Highlights

Detailed Dashboards
├── Community Health
├── Content Performance
├── Event Analysis
└── Developer Journey

Reporting Cadence

Attribution Challenges

Common issues:

• Multi-touch attribution
• Long sales cycles
• Indirect influence
• Data silos

Solutions:

• UTM parameters
• Developer surveys
• CRM integration
• Cohort analysis

Retry Logic

retry_patterns:
  data_incomplete:
    strategy: "Extend collection window"
    fallback: "Use available data with disclaimer"

  dashboard_error:
    strategy: "Refresh data sources"
    fallback: "Manual data pull"

  metric_anomaly:
    strategy: "Verify data integrity"
    fallback: "Flag for review"

Failure Modes & Recovery

Debug Checklist

□ Data sources connected?
□ Date ranges correct?
□ Calculations verified?
□ Comparison periods aligned?
□ Visualizations rendering?
□ Insights actionable?

Test Template

test_analytics_reporting:
  unit_tests:
    - test_data_accuracy:
        assert: "Matches source systems"
    - test_calculations:
        assert: "Formulas correct"

  integration_tests:
    - test_dashboard_load:
        assert: "<5s load time"

Observability

metrics:
  - reports_generated: integer
  - dashboard_views: integer
  - data_freshness: duration
  - insight_accuracy: float

See assets/ for dashboard templates.