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Measuring and demonstrating DevRel impact through data and analytics

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SKILL.md

name devrel-metrics
description Measuring and demonstrating DevRel impact through data and analytics
sasmp_version 1.4.0
version 2.0.0
updated 2025-01
bonded_agent 07-metrics-analyst
bond_type PRIMARY_BOND

DevRel Metrics Skill

Overview

Define, collect, and analyze metrics that demonstrate the value of developer relations activities.

Core Topics

Key Metrics Categories

  • Awareness metrics (reach, impressions, followers)
  • Engagement metrics (comments, shares, participation)
  • Acquisition metrics (signups, trials, activations)
  • Retention metrics (active users, churn, NPS)

Data Collection

  • Analytics tools (Google Analytics, Mixpanel, Amplitude)
  • Community metrics platforms
  • Survey and feedback tools
  • Attribution and tracking

Reporting & Dashboards

  • Executive reporting frameworks
  • Real-time dashboards
  • Goal setting (OKRs for DevRel)
  • Benchmarking and comparisons

Demonstrating ROI

  • Linking DevRel to revenue
  • Qualitative vs quantitative value
  • Case studies and success stories
  • Budget justification

Learning Objectives

  • Define meaningful DevRel metrics
  • Build effective dashboards and reports
  • Communicate DevRel value to leadership
  • Use data to improve DevRel programs