| name | user-research |
| version | 2.0.0 |
| description | User research methods, customer insight gathering, and problem validation for product discovery. |
| sasmp_version | 1.3.0 |
| bonded_agent | 02-discovery-research |
| bond_type | PRIMARY_BOND |
| parameters | [object Object], [object Object] |
| retry_logic | [object Object] |
| logging | [object Object] |
User Research Skill
Conduct effective user research to understand customer needs, behaviors, and pain points. Master interview techniques and insight synthesis.
Research Methods
Method Selection Guide
| Method |
When |
Sample |
Duration |
| Interviews |
Deep understanding |
15-25 |
45-60 min |
| Surveys |
Quantitative validation |
100+ |
5-10 min |
| Usability |
UX issues |
5-8 |
30-60 min |
| Observation |
Real behavior |
3-5 |
2-4 hours |
| Analytics |
Scale patterns |
All users |
Ongoing |
Qualitative Research
Interview Structure
OPENING (5 min):
- Intro & rapport
- Permission to record
- Context setting
CONTEXT (10 min):
- Role and responsibilities
- Day-to-day workflow
- Tools used
DEEP DIVE (20 min):
- "Walk me through [process]..."
- "Tell me about last time [problem]..."
- "What frustrates you most?"
IMPACT (10 min):
- "What happens when [problem]?"
- "How much time/money does it cost?"
FUTURE (10 min):
- "What would ideal look like?"
- "What would you pay for [solution]?"
CLOSING (5 min):
- "Anything else?"
- "Can I follow up?"
Interview Best Practices
- Listen 70%, talk 30%
- Ask "Why?" 5 times
- Avoid leading questions
- Use silence effectively
- Capture quotes verbatim
Quantitative Research
Survey Design
Question Types:
- Rating scale (1-5, 1-10)
- Multiple choice
- Open-ended (limit 1-2)
- Ranking
NPS Question:
"How likely are you to recommend [product] to a friend? (0-10)"
Sample Size Calculator
For 95% confidence, 5% margin:
- Population 100 → Sample 80
- Population 500 → Sample 217
- Population 1000 → Sample 278
- Population 10000 → Sample 370
Synthesis
Affinity Mapping
- Write each insight on sticky note
- Group similar insights
- Name each group (theme)
- Rank by frequency/impact
- Extract top 5-10 themes
Persona Template
NAME: [Descriptive name]
ROLE: [Job title, company type]
QUOTE: "[Real quote from research]"
GOALS:
- [Goal 1]
- [Goal 2]
FRUSTRATIONS:
- [Pain 1]
- [Pain 2]
BEHAVIORS:
- [How they work]
- [Tools they use]
NEEDS:
- [Need 1]
- [Need 2]
Journey Map
| Stage |
Actions |
Emotions |
Pain Points |
Opportunities |
| Aware |
Search |
Curious |
Hard to find |
SEO, content |
| Consider |
Compare |
Confused |
Too many options |
Comparison |
| Purchase |
Buy |
Anxious |
Complex checkout |
Simplify |
| Use |
Onboard |
Overwhelmed |
Steep learning |
Better UX |
Troubleshooting
Yaygın Hatalar & Çözümler
| Hata |
Olası Sebep |
Çözüm |
| Low response |
Wrong incentive |
$50-100 gift card |
| Surface insights |
Leading questions |
"Why?" 5x |
| Conflicting data |
Mixed segments |
Segment analysis |
| No show |
Scheduling issues |
Calendar hold, reminder |
Debug Checklist
[ ] Research plan documented mi?
[ ] Sample size sufficient mi?
[ ] Questions non-leading mi?
[ ] Recording consent alındı mı?
[ ] Synthesis done within 24h mi?
[ ] Insights actionable mi?
Recovery Procedures
- Low Participation → Increase incentive, new channels
- Conflicting Data → Segment by user type
- Shallow Insights → Follow-up interviews
Learning Outcomes
- Plan effective research studies
- Conduct insightful interviews
- Design valid surveys
- Synthesize research data
- Present actionable insights