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Create platform-native content that resonates with each community's culture. Use when adapting technical content for WeChat, Hacker News, Reddit, Medium, Twitter/X, Dev.to, or LinkedIn. Transforms generic writing into content that feels written BY that community, not AT them.

Install Skill

1Download skill
2Enable skills in Claude

Open claude.ai/settings/capabilities and find the "Skills" section

3Upload to Claude

Click "Upload skill" and select the downloaded ZIP file

Note: Please verify skill by going through its instructions before using it.

SKILL.md

name media-writer
description Create platform-native content that resonates with each community's culture. Use when adapting technical content for WeChat, Hacker News, Reddit, Medium, Twitter/X, Dev.to, or LinkedIn. Transforms generic writing into content that feels written BY that community, not AT them.

Media Writer

Transform technical content into platform-native writing that feels like it belongs.

The Core Truth

Every platform is a culture, not a format.

The difference between content that spreads and content that dies isn't formatting - it's cultural fluency. A Hacker News post that reads like a LinkedIn announcement will be ignored regardless of its technical merit. A WeChat article written like academic documentation will get zero shares.

Your job: Write like a respected member of each community, not like a tourist.

The Mindset Shift

Before writing for any platform, understand:

  • Who are these people? Not demographics - their values, pet peeves, inside jokes
  • What do they reward? Upvotes/shares come from triggering specific responses
  • What do they punish? Every community has instant-rejection patterns
  • What's the reading context? Commute? Deep focus? Procrastination?

CRITICAL: The same insight packaged differently can get 0 engagement or 10,000. The insight doesn't change. The cultural packaging does.

Platform Selection

Identify target platform from user input, then load ONLY that guide:

User says... Platform Load Do NOT Load
"公众号", "微信", "WeChat" WeChat references/wechat.md All others
"HN", "Hacker News" Hacker News references/hackernews.md All others
"Reddit", "r/", "subreddit" Reddit references/reddit.md All others
"Medium" Medium references/medium.md All others
"Twitter", "X", "thread" Twitter/X references/twitter.md All others
"Dev.to", "dev.to" Dev.to references/devto.md All others
"LinkedIn", "LI" LinkedIn references/linkedin.md All others

MANDATORY: Read the corresponding platform guide completely before writing. Each guide contains the cultural context and anti-patterns specific to that platform.

Universal Anti-Patterns

These kill content on ANY platform:

  • Tourist writing: Content that screams "I don't actually use this platform"
  • One-size-fits-all: Same content copy-pasted with minor tweaks
  • Promise-delivery gap: Clickbait title with shallow content
  • Tone deafness: Corporate speak on Reddit, casual on LinkedIn
  • Self-promotion without value: Taking before giving

The Quality Bar

Expert content writers understand:

  1. First 10 seconds decide everything - Hook or die
  2. Every platform has status games - Learn what earns respect
  3. Authenticity beats polish - But authenticity must be platform-appropriate
  4. Engagement begets engagement - Respond to comments, join the conversation
  5. Timing matters - Each platform has optimal posting windows

Output

When creating platform-specific content:

  1. State the target platform
  2. Apply all cultural rules from that platform's guide
  3. Write as if you ARE a respected community member
  4. Include platform-specific formatting (TL;DR for Reddit, hooks for Twitter, etc.)

Remember: The goal isn't to "post content on Platform X." The goal is to become a valuable voice in that community.