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Apply brand colors and typography to artifacts. Use when brand colors, style guidelines, visual formatting, or company design standards apply. Ensures consistency across branded content.

Install Skill

1Download skill
2Enable skills in Claude

Open claude.ai/settings/capabilities and find the "Skills" section

3Upload to Claude

Click "Upload skill" and select the downloaded ZIP file

Note: Please verify skill by going through its instructions before using it.

SKILL.md

name brand-guidelines
description Apply brand colors and typography to artifacts. Use when brand colors, style guidelines, visual formatting, or company design standards apply. Ensures consistency across branded content.
source anthropics/skills
license Apache-2.0

Brand Guidelines Application

Purpose

Apply consistent brand styling to any artifact: documents, presentations, web pages, or marketing materials.

Core Brand Elements

Colors

Define your brand palette with CSS variables:

:root {
  --brand-primary: #1a73e8;
  --brand-secondary: #34a853;
  --brand-accent: #ea4335;
  --brand-dark: #202124;
  --brand-light: #f8f9fa;
  --brand-text: #3c4043;
  --brand-text-muted: #5f6368;
}

Typography

/* Primary font for headings */
--font-display: 'Product Sans', 'Google Sans', system-ui;

/* Body font */
--font-body: 'Roboto', 'Inter', -apple-system, sans-serif;

/* Monospace for code */
--font-mono: 'Roboto Mono', 'Fira Code', monospace;

/* Type scale */
--text-xs: 0.75rem;
--text-sm: 0.875rem;
--text-base: 1rem;
--text-lg: 1.125rem;
--text-xl: 1.25rem;
--text-2xl: 1.5rem;
--text-3xl: 1.875rem;
--text-4xl: 2.25rem;

Spacing

--space-1: 0.25rem;
--space-2: 0.5rem;
--space-3: 0.75rem;
--space-4: 1rem;
--space-6: 1.5rem;
--space-8: 2rem;
--space-12: 3rem;
--space-16: 4rem;

Application Examples

Buttons

.btn-primary {
  background: var(--brand-primary);
  color: white;
  padding: var(--space-2) var(--space-4);
  border-radius: 4px;
  font-family: var(--font-body);
  font-weight: 500;
}

Cards

.card {
  background: white;
  border: 1px solid var(--brand-light);
  border-radius: 8px;
  padding: var(--space-6);
  box-shadow: 0 1px 3px rgba(0,0,0,0.1);
}

Headers

h1 {
  font-family: var(--font-display);
  font-size: var(--text-4xl);
  color: var(--brand-dark);
  font-weight: 500;
}

Document Templates

Google Docs

  • Heading 1: Display font, 24pt, Brand Dark
  • Heading 2: Display font, 18pt, Brand Primary
  • Body: Body font, 11pt, Brand Text
  • Links: Brand Primary, underlined

Presentations

  • Title slides: White text on Brand Primary background
  • Content slides: Brand Dark text on white
  • Accent elements: Brand Secondary or Accent

Best Practices

  1. Consistency: Use exact brand colors, never approximate
  2. Contrast: Ensure 4.5:1 minimum for text readability
  3. Hierarchy: Use size and weight to establish importance
  4. Whitespace: Generous spacing feels premium
  5. Logo usage: Maintain clear space around logo