| name | marketing-social-media |
| description | Operational social media marketing system with templates, checklists, execution patterns, and decision trees for SMMA growth, paid social, content creation, offer building, and lead generation. |
SOCIAL MEDIA MARKETING — OPERATIONAL SKILL
This skill contains actionable, non-theoretical operational systems for scaling social media marketing on LinkedIn (2025 viral mechanics), TikTok, Meta, YouTube, Google, and organic platforms.
Use this skill when the user asks for:
- content ideas, calendars, scripts, hooks
- ad creative templates
- growth frameworks
- optimization workflows
- offer creation & lead generation
- paid social setup and scaling
- SEO content for social platforms
- copywriting requests
- outreach templates
- performance audits
Quick Reference
| Task | Template/Resource | Location | When to Use |
|---|---|---|---|
| Paid Ads | |||
| Google Search Ads | RSA Template | templates/ads/google-rsa-template.md |
Search campaigns, high-intent keywords |
| Meta Ads (FB/IG) | Meta Ad Script | templates/ads/meta-ad-script.md |
Social campaigns, audience targeting |
| TikTok Ads | TikTok Ad Script | templates/ads/tiktok-ad-script.md |
Short-form video ads, Gen Z/Millennial |
| YouTube Ads | Video Brief | templates/ads/youtube-video-brief.md |
Long-form video campaigns |
| Influencer/UGC Program | Influencer Ops | resources/influencer-ops-and-partnerships.md |
Sourcing, rights, Spark/whitelisting |
| Organic Content | |||
| LinkedIn Posts | Viral Post Templates | templates/social/viral-post-templates.md |
B2B thought leadership, 2025 mechanics |
| LinkedIn Carousel | Carousel Template | templates/social/carousel-template.md |
Educational content, frameworks |
| Virality / WOM | STEPPS & Seeding | resources/virality-word-of-mouth.md |
Word-of-mouth loops, share triggers |
| TikTok/Reels/Shorts | Organic Script | templates/social/tiktok-organic-script.md |
Short-form video content |
| Instagram Carousel | IG Carousel Template | templates/social/instagram-carousel-template.md |
Multi-slide educational posts |
| Instagram Reels | Reels Template | templates/social/instagram-reels-template.md |
Short-form vertical video |
| Content Calendar | 30-Day Calendar | templates/social/30-day-content-calendar.md |
Monthly content planning |
| Hook Library | Social Hook Library | templates/social/social-hook-library.md |
Attention-grabbing opening lines |
| Outreach & Email | |||
| Cold Email | Cold Email Template | templates/email/cold-email-template.md |
B2B prospecting, initial outreach |
| Lead Nurture | Nurture Sequence | templates/email/lead-nurture-sequence.md |
Email drip campaigns |
| High-Ticket Outreach | Outreach Sequence | templates/email/high-ticket-outreach-sequence.md |
Premium service sales |
| Sales Email | Sales Template | templates/email/sales-email-template.md |
Direct sales pitches |
| Newsletter | Newsletter Template | templates/email/newsletter-template.md |
Regular audience communication |
| Offers & Conversion | |||
| Grand Slam Offer | Offer Builder | templates/offers/grand-slam-offer-builder.md |
High-value offer creation (Hormozi) |
| Value Stack | Value Stack Template | templates/offers/value-stack-template.md |
Offer positioning, bonuses |
| Offer Messaging | Messaging Template | templates/offers/offer-messaging-template.md |
Copywriting, value communication |
| Pricing Calculator | Pricing Calculator | templates/offers/offer-pricing-calculator.md |
Price optimization |
| Guarantee | Guarantee Templates | templates/offers/guarantee-templates.md |
Risk reversal strategies |
| Lead System | Pipeline OS | resources/lead-systems-and-pipelines.md |
Daily/weekly volume math, cadences |
| SEO & Content | |||
| SEO Brief | SEO Brief Template | templates/seo/seo-brief-template.md |
Content optimization, keyword targeting |
| Content Outline | Outline Template | templates/seo/seo-content-outline-template.md |
Structured long-form content |
| Keyword Research | Research SOP | templates/seo/keyword-research-sop.md |
SEO keyword discovery |
| Product-Led SEO | PL SEO Strategy | resources/product-led-seo-strategy.md |
Programmatic templates, index control |
| Strategy Resources | |||
| LinkedIn Viral Mechanics | Viral Content Guide | resources/linkedin-viral-content.md |
2025 LinkedIn algorithm |
| Paid Social Patterns | Paid Social Guide | resources/paid-social-patterns.md |
Scaling, optimization, testing |
| Persuasion Patterns | Persuasion Guide | resources/persuasion-patterns.md |
Copywriting psychology |
| Community Building | Community Guide | resources/community-building-patterns.md |
Audience growth, engagement |
| AI Governance | Governance Guide | resources/ai-marketing-governance.md |
ROI, safety, evaluation guardrails |
| Influencer Ops | Creator Program Guide | resources/influencer-ops-and-partnerships.md |
Contracts, rights, reporting |
Decision Trees (Quick Use)
### Paid Social Troubleshooting
CTR low (<0.8%) → Refresh hook/creative
CTR ok, CVR low (<1.5%) → Fix landing page/offer clarity
High CPC → Tighten hook or broaden audience; check bid/placement overlap
### Organic Growth Triage
Inconsistent posting → Fix cadence/system
Good watch time, low follows → Strengthen CTA and identity hooks
Followers, no leads → Add offer-driven posts + booking CTA
### Virality / WOM Triage
Low shares/saves → Increase practical value or social currency (STEPPS)
Views, low CTR → Fix thumbnail/title/hook tension
Comments, low conversions → Add clearer offer bridge + CTA
### Lead System Triage
Low replies → Clarify offer/proof; swap angles
Clicks, low bookings → Fix follow-up cadence + booking friction
Lead source skewed → Rebalance paid/social/outbound; add retargeting
No-shows → Reminders + value drop; tighten qualification
### SEO / Content Triage
Low CTR → Rewrite title/meta to match intent; add schema where relevant
Indexed but not ranking → Improve internal links, on-page intent match, freshness
Traffic, low conversions → Align CTA to intent; tighten offer on page
For detailed trees (TikTok scaling, offer creation, outreach triage), see `resources/operational-patterns.md`, `resources/lead-systems-and-pipelines.md`, `resources/virality-word-of-mouth.md`, and `resources/product-led-seo-strategy.md`.
Navigation
Resources
- resources/operational-patterns.md
- resources/lead-systems-and-pipelines.md
- resources/virality-word-of-mouth.md
- resources/linkedin-viral-content.md
- resources/linkedin-engagement-patterns.md
- resources/storybrand-best-practices.md
- resources/cold-outreach-patterns.md
- resources/paid-social-patterns.md
- resources/tiktok-best-practices.md
- resources/instagram-best-practices.md
- resources/youtube-best-practices.md
- resources/ai-marketing-patterns.md
- resources/ai-marketing-governance.md
- resources/persuasion-patterns.md
- resources/community-building-patterns.md
- resources/influencer-ops-and-partnerships.md
- resources/competitive-ads-and-leads.md
- resources/content-research-and-comms.md
- resources/product-led-seo-strategy.md
- data/sources.json
Templates
Ads
- templates/ads/google-rsa-template.md
- templates/ads/meta-ad-script.md
- templates/ads/tiktok-ad-script.md
- templates/ads/youtube-video-brief.md
Email & Outreach
- templates/email/cold-email-template.md
- templates/email/lead-nurture-sequence.md
- templates/email/high-ticket-outreach-sequence.md
- templates/email/appointment-setting-email.md
- templates/email/newsletter-template.md
- templates/email/sales-email-template.md
- templates/email/abandoned-cart-email.md
Social Content
- templates/social/30-day-content-calendar.md
- templates/social/social-hook-library.md
- templates/social/tiktok-organic-script.md
- templates/social/instagram-carousel-template.md
- templates/social/instagram-reels-template.md
- templates/social/multi-platform-content-template.md
- templates/social/ugc-brief-template.md
- templates/social/viral-post-templates.md
- templates/social/carousel-template.md
SEO & Content Hubs
- templates/seo/seo-brief-template.md
- templates/seo/seo-content-outline-template.md
- templates/seo/content-hub-template.md
- templates/seo/keyword-research-sop.md
- templates/seo/local-seo-template.md
- templates/seo/seo-audit-template.md
- templates/seo/on-page-seo-checklist.md
Offers
- templates/offers/grand-slam-offer-builder.md
- templates/offers/value-stack-template.md
- templates/offers/offer-messaging-template.md
- templates/offers/offer-naming-template.md
- templates/offers/offer-pricing-calculator.md
- templates/offers/offer-funnel-template.md
- templates/offers/guarantee-templates.md
- templates/offers/offer-delivery-onboarding-template.md
Community
- templates/community/community-strategy-template.md
- templates/community/community-guidelines-template.md
- templates/community/community-engagement-calendar.md
- templates/community/community-event-template.md
- templates/community/community-moderation-sop.md
- templates/community/community-onboarding-sequence.md
Related Skills
Product & Strategy
- ../product-management/SKILL.md — Product positioning, messaging frameworks, discovery, and go-to-market strategy
- ../docs-ai-prd/SKILL.md — PRDs, technical specs, and requirements for marketing campaigns
AI & Content Intelligence
- ../ai-prompt-engineering/SKILL.md — LLM prompts for content generation, hooks, CTA variants, and creative testing
- ../ai-llm/SKILL.md — RAG systems, embeddings, and AI-powered content libraries
- ../ai-agents/SKILL.md — Multi-agent systems for marketing automation and campaign orchestration
- ../marketing-ai-search-optimization/SKILL.md — AI search engine optimization (AEO/GEO) for ChatGPT, Perplexity, Claude, and Gemini citations
Frontend & Design
- ../software-frontend/SKILL.md — Landing page implementation, web performance, and conversion optimization
- ../software-ui-ux-design/SKILL.md — Design systems, accessibility (WCAG), and user experience for campaigns
Data & Analytics
- ../ai-ml-data-science/SKILL.md — Predictive modeling for CTR/CVR, customer segmentation, and churn analysis
- ../data-sql-optimization/SKILL.md — SQL for marketing analytics, attribution queries, and customer data warehousing
Infrastructure & Deployment
- ../ops-devops-platform/SKILL.md — CI/CD for landing pages, A/B testing infrastructure, and campaign automation
- ../dev-api-design/SKILL.md — REST APIs for CRM integrations, webhooks, and marketing tool connections
Operational Deep Dives
- resources/operational-patterns.md — Core growth engines, testing frameworks, anti-patterns, landing page checklist, and AI tooling recommendations
- resources/lead-systems-and-pipelines.md — Pipeline math, follow-up cadences, lead magnets, retargeting map
- resources/virality-word-of-mouth.md — STEPPS, seeding, referral loops, share/save optimization
- resources/product-led-seo-strategy.md — Programmatic SEO, crawl/index control, zero-demand plays
- resources/ai-marketing-governance.md — AI ROI, risk controls, evaluation, human-in-the-loop
External Resources
See data/sources.json for official documentation across Google Ads, Meta, TikTok, YouTube, and AI/ML research references.