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discovery-question-generator

@zanecole10/software-tailor-skills
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Generate 30-50 deep discovery questions for any business type to uncover hidden pain points, workflow bottlenecks, and $15K+ software opportunities during client conversations.

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SKILL.md

name discovery-question-generator
description Generate 30-50 deep discovery questions for any business type to uncover hidden pain points, workflow bottlenecks, and $15K+ software opportunities during client conversations.

Discovery Question Generator

Uncover the real problems businesses are willing to pay $15K+ to solve.

What This Skill Does

You input a business type (dentist, gym, contractor, restaurant, etc.), and this skill generates 30-50 strategic discovery questions organized by category to help you:

Uncover Hidden Pain Points - Find problems they didn't know could be solved ✅ Understand Current Workflows - Map their actual daily operations ✅ Identify Tech Stack Gaps - Discover what tools they're struggling with ✅ Quantify Cost of Problem - Calculate hours wasted, revenue lost ✅ Qualify Budget & Authority - Ensure they can afford and approve $15K+ ✅ Build Trust & Credibility - Sound like an expert who understands their business

Who This Is For

Software Tailors who need to:

  • Conduct effective discovery calls with potential clients
  • Find the $15K opportunities hidden in "we need help with scheduling"
  • Ask questions that reveal the real problem, not surface symptoms
  • Qualify whether a lead is worth pursuing
  • Position themselves as strategic advisors, not just code monkeys

How To Use This Skill

Input Format

Simply provide:

  1. Business Type - Industry or niche (e.g., "fire inspection company", "personal training gym", "dental practice")
  2. Optional Context - Any specific pain points you already know about

Example Input:

Business Type: Fire inspection company
Context: They mentioned they're using Excel to track inspections and losing track of which buildings are due for reinspection.

Output Format

The skill generates organized question sets like this:


Discovery Questions for: Fire Inspection Company

Category 1: Current Workflow & Pain Points (10-12 questions)

Purpose: Understand their day-to-day operations and identify friction points

  1. Walk me through a typical day for one of your inspectors from start to finish.

    • Why this works: Gets them narrating their workflow naturally, revealing inefficiencies they've normalized
  2. How do you currently assign inspections to your field team?

    • Listen for: Manual processes, phone calls, group chats, spreadsheet updates
  3. What happens when an inspector arrives on-site? What's their first step?

    • Listen for: Paper forms, tablet confusion, missing information
  4. How long does it typically take an inspector to complete an inspection report after finishing on-site?

    • Listen for: "2-3 hours of paperwork", "they do it at home after dinner"
  5. Tell me about the last time something went wrong with an inspection - what happened?

    • Listen for: Missed inspections, lost paperwork, angry clients
  6. How do you know which buildings are due for their next inspection?

    • Listen for: "We check Excel every Monday", "Sometimes we forget and clients call us"
  7. What's your process when a client calls asking for their inspection report?

    • Listen for: Time wasted searching files, inconsistent report formats
  8. How many hours per week would you estimate your team spends on paperwork vs. actual inspections?

    • Listen for: Shocking ratios like 30% admin work
  9. What do your inspectors complain about most?

    • Listen for: Real frustrations from the people doing the work
  10. If you could wave a magic wand and fix one thing about how inspections are managed, what would it be?

    • Listen for: Their dream solution - often reveals the highest-value feature

Category 2: Data & Documentation (8-10 questions)

Purpose: Understand how they store, access, and share information

  1. Where do you currently store completed inspection reports?

    • Listen for: Dropbox folders, email attachments, physical filing cabinets
  2. How do clients receive their inspection reports?

    • Listen for: Email PDFs manually, clients have to call and request them
  3. Can you pull up a report from 6 months ago in less than 2 minutes right now?

    • Listen for: "Uh, probably not" = pain point
  4. Do you track inspection history for each building? How?

    • Listen for: Excel, handwritten notes, "we try to remember"
  5. What information do you need to reference from past inspections when scheduling new ones?

    • Listen for: Data relationships they need but don't have
  6. How do you handle photos from inspections?

    • Listen for: Inspector cell phones, lost photos, inconsistent formats
  7. Have you ever had a compliance audit? How hard was it to pull together the required documentation?

    • Listen for: Panic, scrambling, "took us 3 days"
  8. Do multiple people need access to the same inspection data?

    • Listen for: Collaboration needs, permission requirements

Category 3: Scheduling & Operations (8-10 questions)

Purpose: Identify bottlenecks in planning and coordination

  1. How far in advance do you typically schedule inspections?

    • Listen for: Chaos vs. planning, reactive vs. proactive
  2. What happens when an inspector calls in sick and has 5 inspections scheduled?

    • Listen for: Panic, manual rescheduling nightmare
  3. How do you balance emergency inspections vs. routine scheduled ones?

    • Listen for: Prioritization chaos
  4. Do you ever have inspectors driving across town multiple times because inspections weren't grouped by location?

    • Listen for: Wasted drive time, fuel costs
  5. How much time does your office staff spend on the phone scheduling and rescheduling inspections?

    • Listen for: Quantifiable hours = cost savings justification
  6. Can your inspectors see their schedule from their phone?

    • Listen for: "No, we text them every morning" = opportunity
  7. How do you know if an inspection is running late or was completed early?

    • Listen for: Lack of real-time visibility
  8. What's your process for annual re-inspections? How do you remember which buildings need them?

    • Listen for: Manual tracking, missed revenue opportunities

Category 4: Client Communication (6-8 questions)

Purpose: Discover customer service pain points

  1. How often do clients call asking about inspection status or reports?

    • Listen for: Frequent interruptions = opportunity for client portal
  2. What do clients complain about most regarding your service?

    • Listen for: Slow reports, lack of transparency, hard to schedule
  3. How do you notify clients when their inspection is complete?

    • Listen for: Manual phone calls/emails = automation opportunity
  4. Do clients ever need to reschedule? How does that process work?

    • Listen for: Back-and-forth phone tag
  5. Have you ever lost a client because of administrative issues (not the quality of inspections)?

    • Listen for: Revenue lost due to poor process = ROI justification

Category 5: Growth & Scalability (6-8 questions)

Purpose: Understand if current process blocks growth

  1. How many inspections do you currently handle per month?

    • Listen for: Baseline volume
  2. If you wanted to double your inspection volume, what would break first in your current system?

    • Listen for: Scalability concerns
  3. Have you turned down work because you couldn't handle the volume?

    • Listen for: Lost revenue = massive opportunity cost
  4. How many inspectors do you have? Do you plan to hire more?

    • Listen for: Growth plans = urgent need for better systems
  5. What prevents you from taking on more clients right now?

    • Listen for: Administrative bottlenecks, not inspection capacity
  6. If you had better systems, how much more revenue could you realistically generate per year?

    • Listen for: ROI numbers for your pitch

Category 6: Budget & Decision Making (5-7 questions)

Purpose: Qualify if they can afford and approve $15K+ solution

  1. What's your annual revenue, roughly?

    • Listen for: Size of business = ability to invest
  2. Have you invested in custom software or tools for your business before?

    • Listen for: Comfort with technology investment
  3. What do you currently spend on software/tools per month?

    • Listen for: Existing budget for solutions
  4. If I could show you a solution that saves your team 15 hours per week, what would that be worth to you?

    • Listen for: Value-based thinking vs. cost-based thinking
  5. Who else would need to approve a decision like this?

    • Listen for: Decision-making authority, multiple stakeholders
  6. What would need to be true for you to invest in a custom solution in the next 30-60 days?

    • Listen for: Urgency, readiness to buy
  7. If you don't fix this problem, what happens in 6 months?

    • Listen for: Cost of inaction = urgency

Category 7: Technical Environment (4-6 questions)

Purpose: Understand their current tech stack and constraints

  1. What devices do your inspectors use in the field? (iPhones, Android, tablets?)

    • Listen for: Technical requirements
  2. Do you have a company website? Who manages it?

    • Listen for: Technical comfort level
  3. Are there any systems you need this to integrate with? (QuickBooks, Stripe, etc.)

    • Listen for: Integration requirements
  4. How tech-savvy is your team? Do they pick up new tools easily?

    • Listen for: User experience priorities
  5. Do you have any compliance requirements for data storage or security?

    • Listen for: Regulatory constraints

Category 8: Vision & Desired Outcomes (3-5 questions)

Purpose: Understand their ideal future state

  1. If we build this perfectly, what does success look like 6 months from now?

    • Listen for: Concrete metrics (hours saved, revenue increased)
  2. What would your inspectors say if this worked exactly as you hoped?

    • Listen for: User satisfaction goals
  3. What's the one metric you'd track to know this was worth the investment?

    • Listen for: How they'll measure ROI

How to Use These Questions

During the Discovery Call

Don't ask all 50 questions - That's overwhelming. Instead:

  1. Start with Workflow questions (Category 1) to get them talking naturally
  2. Follow the conversation - Let their answers guide which categories to explore
  3. Dig deeper when they mention pain points: "Tell me more about that", "How often does that happen?"
  4. Listen for emotion - Frustration, anger, stress = expensive problems they'll pay to solve
  5. Quantify everything - "How many hours?", "How much does that cost?", "How often?"

Red Flags (Questions that disqualify prospects)

  • Annual revenue under $500K → Likely can't afford $15K
  • "We need this to be under $2K" → Wrong budget expectation
  • "I need to think about it for a few months" → No urgency
  • "We're just exploring options" → Tire-kicker, not ready to buy

Green Flags (Questions that indicate ready buyers)

  • "How soon can you start?" → Urgency
  • "What if we wanted to add [feature]?" → Thinking about expansion
  • "We're currently wasting 20 hours a week on this" → Quantified pain
  • "I can make this decision myself" → Authority

Question Frameworks

The Time Waste Question

"How many hours per week does your team spend on [manual process]?"

  • Reveals cost of problem
  • Creates urgency
  • Builds ROI justification

The Magic Wand Question

"If you could wave a magic wand and fix one thing, what would it be?"

  • Gets to core desire
  • Reveals highest-value feature
  • Opens up dream scenario conversation

The Failure Story Question

"Tell me about the last time [process] went wrong. What happened?"

  • Gets emotional response
  • Reveals real-world consequences
  • Creates fear of inaction

The Growth Blocker Question

"If you wanted to double your business, what would break first?"

  • Reveals scalability needs
  • Creates vision of future growth
  • Justifies investment now

The Cost of Inaction Question

"If you don't solve this problem, what happens in 6 months?"

  • Creates urgency
  • Reveals true cost
  • Motivates decision

Adapting Questions to Different Industries

This skill generates industry-specific questions, but the underlying frameworks apply across all businesses:

Service Businesses (HVAC, Plumbing, Inspections)

  • Focus on: Scheduling, dispatch, route optimization, client communication

Retail/Inventory (Shops, Warehouses)

  • Focus on: Inventory tracking, supplier management, sales reporting

Professional Services (Law, Accounting, Consulting)

  • Focus on: Client management, time tracking, document organization

Healthcare (Clinics, Physical Therapy)

  • Focus on: Patient scheduling, records management, billing

Construction/Trades (Contractors, Builders)

  • Focus on: Job tracking, material management, crew scheduling

Best Practices

DO:

  • ✅ Ask open-ended questions that get them talking
  • ✅ Listen more than you talk (80/20 rule)
  • ✅ Take detailed notes on pain points
  • ✅ Quantify everything in hours and dollars
  • ✅ Ask "Why?" and "Tell me more" to dig deeper
  • ✅ Let silence happen - don't fill every pause

DON'T:

  • ❌ Pitch solutions before understanding the problem
  • ❌ Ask yes/no questions - they shut down conversation
  • ❌ Lead the witness ("Wouldn't it be great if...")
  • ❌ Skip budget qualification questions
  • ❌ Assume you understand without asking

After the Discovery Call

Synthesize Findings

  1. List top 3-5 pain points they mentioned
  2. Calculate cost of problems (hours × hourly rate)
  3. Identify must-have features vs. nice-to-haves
  4. Draft software blueprint using the Business Problem to Blueprint skill
  5. Prepare proposal with ROI calculation

Follow-Up

Send a summary email:

  • Thank them for their time
  • Recap the problems you heard
  • Preview your solution approach
  • Schedule next call to present proposal

Remember

The goal of discovery questions isn't to interrogate - it's to understand their world deeply so you can build software that solves their real problems. The best software tailors ask questions that make prospects say: "Wow, you really get our business."

Good questions lead to great software. Great software gets $15K+ price tags.