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content-pipeline

@zircote/.github
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Create and manage content for blogs, social media, video, and newsletters. USE THIS SKILL when user says "create blog post", "write social post", "content calendar", "repurpose content", "video script", or needs content creation help.

Install Skill

1Download skill
2Enable skills in Claude

Open claude.ai/settings/capabilities and find the "Skills" section

3Upload to Claude

Click "Upload skill" and select the downloaded ZIP file

Note: Please verify skill by going through its instructions before using it.

SKILL.md

name content-pipeline
description Create and manage content for blogs, social media, video, and newsletters. USE THIS SKILL when user says "create blog post", "write social post", "content calendar", "repurpose content", "video script", or needs content creation help.
allowed-tools Bash, Read, Write, Edit, Glob, Grep

Content Pipeline Skill

Create, manage, and automate content across platforms.

Trigger Phrases

  • "create a blog post about [topic]"
  • "write a Twitter thread"
  • "plan content calendar"
  • "repurpose this blog to social"
  • "video script for [topic]"
  • "schedule content for Q1"

Content Directory Structure

content/
├── blog/
│   ├── drafts/           # Work in progress
│   └── published/        # Live content
├── social/
│   ├── drafts/
│   │   ├── twitter/
│   │   ├── linkedin/
│   │   ├── mastodon/
│   │   └── bluesky/
│   └── scheduled/
├── video/
│   ├── scripts/
│   └── captions/
└── newsletters/

Blog Post Frontmatter

---
title: "Post Title (50-60 chars)"
description: "Meta description (150-160 chars)"
date: 2025-01-15
author: author-id
tags: [tag1, tag2, tag3]
categories: [Category]
image: /images/hero.png
image_alt: "Descriptive alt text"
draft: true
---

Blog Post Structure

  1. Hook (first 100 words): Capture attention
  2. Context: Why this matters
  3. Main Content: H2/H3 sections
  4. Examples: Code, screenshots
  5. Conclusion: Summary + CTA

Social Media Formats

Twitter/X (280 chars)

Hook line creating curiosity

Key insight or value prop

Call to action + link

#hashtag1 #hashtag2

LinkedIn (3000 chars)

Opening hook

Story or context

• Key point 1
• Key point 2
• Key point 3

Call to action

#hashtag1 #hashtag2

Thread Structure

1/ Hook promising value
2/ Context setup
3-8/ Main points (one per tweet)
9/ Summary + CTA
10/ Standalone insight (for retweets)

Video Script Template

## Hook (0:00-0:30)
**Visual**: [Opening shot]
**Script**: "Have you ever [problem]? Today I'll show you [solution]."

## Context (0:30-1:30)
**Visual**: [B-roll]
**Script**: [Why this matters]

## Main Content (1:30-8:00)
### Section 1
**Visual**: [Demo/slides]
**Script**: [Explanation]

## Wrap-up (10:00-11:00)
**Visual**: [Closing shot]
**Script**: [Summary, CTA, subscribe]

Content Repurposing Flow

Blog Post (1500+ words)
    ↓
Twitter Thread (8-12 tweets)
    ↓
LinkedIn Article (800-1200 words)
    ↓
Video Script (5-10 minutes)
    ↓
Newsletter (300-500 words)

Editorial Calendar

quarter: "2025-Q1"
theme: "Developer Productivity"

months:
  january:
    theme: "New Year Tools"
    content:
      - week: 1
        type: blog
        title: "Top Tools for 2025"
        status: planned
        platforms: [blog, twitter, linkedin]

SEO Checklist

  • Title 50-60 characters
  • Meta description 150-160 chars
  • Primary keyword in title and H1
  • Keyword in first paragraph
  • Internal links included
  • Images have alt text
  • URL is short and descriptive

Validation Commands

# Markdown linting
npm run lint:md

# Link checking
npm run lint:links

# Frontmatter validation
npm run lint:frontmatter

# Spell check
npm run lint:spelling

Pre-Publish Checklist

  • Frontmatter complete
  • All links working
  • Images optimized with alt text
  • Spelling/grammar checked
  • SEO keywords included
  • CTA present
  • Social adaptations created